Social Web
How to REALLY use LinkedIn
It is vital in any economic situation to have a network to be able to fall back on, or build upon. The most valuable website giving you this on a professional level is LinkedIn. Over 57 million people now have a profile on LinkedIn and also a few Connections. The question that most people ask is: what does this website have that I can use to my advantage? And also: how can I use it in a way that gives me results without my having to spend too much time on it? "How to REALLY use LinkedIn" shows why LinkedIn is such a powerful tool for everybody to use. Not only that, it also presents a short and effective step-by-step plan for people to apply to get immediate results and advanced strategies for finding new customers, a new job, employees and people to help you get your job done faster. On top of that, the answers to frequently asked questions, an overview of little-known LinkedIn features and the list of free time-saving tools make it the perfect manual to REALLY start using LinkedIn. UPDATES: make sure you register for free updates of the book via www.how-to-really-use-linkedin.com so you have always the most up-to-date tips to have LinkedIn work for you.
Twitter Power: How to Dominate Your Market One Tweet at a Time
Get the business leader's guide to using Twitter to gain competitive advantage.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
The New Community Rules: Marketing on the Social Web
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you:
- Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
- Learn the art of conversation marketing, and how social media thrives on honesty and transparency
- Manage and enhance your online reputation through the social web
- Tap into the increasingly influential video and podcasting market
- Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network
-- Get a free Twitter account to attract new customers, new work, or a new job.
-- Use Twitter to connect with customers, co-workers, family, or friends.
-- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them!
-- Save time with free Twitter software and tools.
-- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination.
-- Save time by filtering out drivel and unimportant Tweets.
-- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account.
-- Protect your reputation and prevent customer-service issues and publicity nightmares.
-- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost.
-- Learn why Twitter works better than advertising.
-- Drive traffic to your Web site, use Twitter as a virtual customer help desk.
-- Build a following of loyal customers and followers.
-- Avoid Twitter mistakes and gaffes.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
The Ultimate Guide To Social Media Marketing
The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Using the systematic approach presented in this comprehensive guide, you'll learn how to:
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Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
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Determine which social media tactics you should be using with your customers and employees
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Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
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Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
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Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
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Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive
Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.
If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com
Books for Job Seekers
The Unwritten Rules of the Highly Effective Job Search: The Proven Program Used by the Worlds Leading Career Services Company
The Proven Program Used by 600,000 Job Hunters!
You put hours and hours of hard work into your job search and the companies you've contacted never call. It's a story all too common in the fast-paced, highly competitive world of job hunting. Nothing is more discouraging than sending one resumé after another into the job-hunting void. Eventually, you expect silence from the other end.
The Unwritten Rules of the Highly Effective Job Search was written so this never happens to you again. These techniques, developed by author Orville Pierson, have been used successfully for ten years by Lee Hecht Harrison (LHH), the world's premier career services company. Here, Pierson provides you with the job-search techniques that up to now have been limited to the LHH consultants he trains.
Orville Pierson has helped thousands of job hunters during his career, taking note of the characteristics that have led to success as well as failure. In The Unwritten Rules of the Highly Effective Job Search, he supplies key information on how professional job search consultants structure the job search project so you can apply the same winning strategies to your own search. You'll also be privy to inside information on how decision makers operate, enabling you to get the inside track on job openings before they are announced.
This insider's guide covers every phase of the job search, leading you step by step through the process of creating a clear-cut plan-essential to every job search. Using the Pierson Method, you'll learn how to
- Develop a Target List (the key ingredient to every job search)
- Measure your progress
- Create a “core message” about yourself that decision makers won't forget
- Present yourself in the best possible light to prospective employers
Using these strategies, Orville Pierson and LHH have helped 600,000 people land great new jobs. Employ the Pierson Method in your hunt for employment and you'll soon be doing what you love in the company that's right for you.
The Job Search Solution: The Ultimate System for Finding a Great Job Now!
Job hunting is a stressful, anxiety-producing experience. When Dr. Phil's viewers need help with this challenge, he calls in Tony Beshara. Now, in The Job Search Solution, Beshara shows readers how they can take control of their job search experience by using the simple yet incredibly powerful step-by-step system that has helped over 100,000 people find and get jobs they love.
Featuring illuminating real-life job search stories, the book contains interactive exercises and practical Dos and Don'ts, empowering readers by revealing:
* what 97 percent of American businesses are really looking for when hiring * what the real purpose of an interview is * how family and friends can be enlisted to help in the job search process * how factors such as age and employment history can affect the job search -- and how to manage these issues
The competition for jobs is tougher than ever. The Job Search Solution presents a system that will give any job seeker a big advantage.
Resumes For Dummies
Is your job search stalling out after you submit a resume but before you're offered an interview? With reinvented recruiting technology, unmanageable millions of resumes choking employer databases, and government mandates in the name of diversity, a gigantic change has occurred in the recruiting world over the past several years—and it demands a fresh look at how you write and market your resumes.
Whether you're entering the job market for the first time, changing jobs, or changing careers, Resumes for Dummies, 5th Edition will show you the ropes and rules for a new era in recruiting and job finding. With 85% new content added since the previous edition, this up-to-date guide gives you the very latest strategies on how to create, and more importantly, distribute your resume in today's new job search environment. You'll learn:
- Why most generic online resumes fail
- How to customize resumes for each job opening
- New quick ways to find the right jobs
- How to use meta search engines to your advantage
- Why both digital and print versions of resumes are still needed
- How to use resumes interactively
- The resume basics that still knock 'em dead
- How to create resumes for your life's changing phases
- What to do after you send them your resume
With a wealth of sample resumes—organized by industry and career field, experience level and age, and special circumstances—along with tips on choosing professional resume help and other valuable resources, Resumes for Dummies, 5th Edition will help you get noticed in a universe saturated with billions of resumes and more on the way.
The Resume.Com Guide to Writing Unbeatable Resumes
The nation's #1 online resume service offers its exclusive advice on how to craft a winning resume
The Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:
- Sample resumes for every profession and job category, at every level, from entrylevel to executive
- A comprehensive database of keywords, arranged by industry
- Electronic job-hunting advice and strategies, with tips on how to make any resume stand out online
- A detailed Before & After resume trouble-shooting worksheet
Job seekers will also find an exciting added value with this essential text. With the purchase of this book, they'll be able to receive a free resume consultation with one of Resume.com's career consultants!
Power Interviews: Job-Winning Tactics from Fortune 500 Recruiters, Revised and Expanded Edition
Interviewing in today's fiercely competitive job market can seem like walking through a minefield. New trends in corporate strategy and structure have led to dramatic changes in what employers look for in prospective employees and in the types of questions you will be asked during an interview.
In this revised and expanded edition of their bestselling career guide, two experienced counselors share their inside knowledge —and the expert advice of Fortune 500 recruiters —to equip you with the interviewing skills you need to land the job. Here's where you'll find:
- The key characteristics that leading companies look for in prospective employees —and how to project them
- The fifty most frequently asked questions —as well as detailed scripts of the best answers
- The Power Prep Strategy —practice sessions to perfect your interview techniques
- Tips on positioning yourself during an interview —how to convey your added value
- Strategies for power negotiating, overcoming differences with an interviewer, narrowing your job search —and much more.
How to Interview Like a Top MBA: Job-Winning Strategies From Headhunters, Fortune 100 Recruiters, and Career Counselors
Text presents today's best-of-the-best strategies and skills in an MBA-level interviewing how-to guide. Provides 100 Tough Questions and Sample Answers. Covers how to dress for an interview, what to say, what not to say, and more. Softcover. DLC: Employment interviewing.
Book Description: How to Interview Like a Top MBA presents interview strategies that help graduates of the nation's top business schools get the best jobs with the highest salaries. Provides 100 Tough Questions and Sample Answers. Interviewing for a job is more than answering questions. The most successful candidates are those who've done their homework, who come prepared with polished answers for every question, and who know how to steer the conversation where they want it to go. Now professional career coach Shelly Leanne--a Harvard graduate--teaches job seekers proven interview techniques taught at the nation's top business schools. How to Interview Like a Top MBA arms job seekers with: · Insights and advice from top corporate executives, headhunters, and MBA program administrators · Worksheets, charts, diagrams, and other valuable tools for creating a customized interview strategy and plan of action · Valuable lessons on how to read interviewer signals, take control of an interview, turn weaknesses into strengths, ask the right questions, and much more
Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters
WANT TO BE A HEAD ABOVE THE REST?
THIS BOOK SHOWS YOU HOW!
Headhunters Revealed! Career Secrets for Choosing and Using Professional Recruiters, by Darrell W. Gurney, Certified Personnel Consultant and 14-year search industry veteran, de-mystifies the world of executive search. This empowering and witty guidebook exposes the inside workings of the recruiting industry so professional job seekers can reap the most rewards from this viable avenue of career transition. Far from self-serving, it gives both the scoop and the poop on the business of executive search. Headhunters Revealed! shines a light on a dark and mysterious world to reveal tips and techniques for commanding the attention, and even "career partnership™," of professional recruiters.
In today's frenetic and ever-changing employment e-world, perhaps the recruiter remains the best long-term booster for a person's career. But, recruiters can't "place" everyone. Some estimate that only 10-15% of those utilizing search firms actually land a job that way. Though the best professionals in any field (the top 15-25%) are always more "marketable" from a recruiter's perspective, the truth is that anyone stands a better chance of being placed if they play the game right.
This book teaches the game: how to differentiate the wizards from the rogues of recruitment; how to play placement "politics;" how to design one's resume for today's computerized databases; and how to enlist the equivalent of one's own lifetime Hollywood agent -- a "career manager." Chock-full of resources, any career professional will benefit from having Headhunters Revealed!
Ten Easy Steps to a Perfect Resume
Finally! A one-stop, practical resource guide for anyone needing resume preparation assistance. A must have for anyone preparing a resume. Entry level through executive level candidates will find guidance on where to start and what content companies are looking for in a resume. Set yourself apart from the competition by having a PERFECT RESUME.
Books for Recruiters
Network marketing--also known as direct selling and multilevel marketing--has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people. Written by a true network marketing superstar who personally enlisted over one thousand people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast. Readers will learn how to:
discover their own recruiting style * identify people who will become a great part of their team * do and say the right things to turn prospects into partners * overcome objections with confidence * attract people who never considered network marketing Filled with advice and inspiration, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.
Hire With Your Head: Using Performance-Based Hiring to Build Great Teams
Hire with Your Head
Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever!
"We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works."
-Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC
"Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results."
-John Ganley, Vice President and Chief Talent Officer, Quest Software
"Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry."
-Dan Hilbert, Recruiting Manager, Valero Energy Corporation
"Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products."
-Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System
Secrets of Power Negotiating
Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.
And Power Negotiating can be applied to any situation:
- Business owners will learn how to dramatically improve profits.
- Managers will learn how to become dynamic leaders.
- Parents will discover how to shape their child's future.
- Salespeople will learn how to build-and protect-their bottom line.
- All readers will find how to develop power and control over their ability to get what they want-in all areas of their lives.
The Directory Of Executive & Professional Recruiters 2009-2010 (Directory of Executive Recruiters)
13,000+ recruiters 6,000+ firm locations FREE access to the latest online listings
The Directory of Executive and Professional Recruiters, otherwise known as the Red Book , is the premier junior, senior and executive-level job seekers guide for researching and contacting recruiting firms that will best facilitate their career goals.
Five easy-to-search indexes include:
84 Job Placement Areas (type of job)
120+ Industries (type of company))
400+ Individual Recruiter Specialties)
Geographical (by city and state))
A-Z Listing
The Recruiter's Edge: Comprehensive Recruiter Training System
The Recruiter's Edge - Comprehensive Recruiter Training is designed to break a new recruiter into the profession and to guide them through all the steps needed to get job orders through making placements. This book provides extensive coverage of all pertinent areas of recruiting, and is masterfully written to help current recruiters achieve the level of success that they desire; yet simple enough to be used by individuals with little or no recruiting experience. The goal of this book is to help anyone in this industry, at whatever stage they currently are, to master the ropes, boost production and ultimately create a powerful recruiting business. The recruiters trained with our system are able to compete effectively with top-performing recruiters. "The Recruiter's Edge Comprehensive Recruiter Training Manual is a great asset for my company, the Start-up strategies were very informative, inspiring, and valuable. In one fast-paced month, you can manage to cover all of the important points about starting up a homebased career in recruiting. It gave me all the motivation that I needed to build my business. The Author C.N. Udeani is extremely knowledgeable and experienced in the subject matter." Rhea Nunez - Elk Grove, CAThe Recruiter's Edge training system is an asset to any recruiter. Find out what you have been doing wrong, learn how to boost your bottom-line, exceed your own expections!Also included in this book are samples of Contracts and Agreements, Documents and all Forms needed to run a successful Recruiting Business.
Self-Recruiter: Changing The Rules: How To Be Your Own Recruiter & Ride The Economic Crisis To Your Next Career Challenge.
As an industry manager, executive recruiter, recruiting & sales trainer, event speaker, and as VP of a nationwide system of recruitment offices, I have seen most every aspect of the hiring process and this varied insight is what provides the clarity you will find in this book. In these times, you really need to be your own specialist, your own career counselor, and your own recruiter: a Self-Recruiter. And I'll teach you how. You'll learn how to get your resume noticed and get that next interview. How to reach out directly to hiring managers and how to beat the other candidates that you are competing against. You'll learn how to build chemistry with anyone you meet. You'll learn how to negotiate a better offer with a better salary. I'll teach you how to avoid common traps in the Human Resources department. How to utilize the Internet resources available to you. How to plan for the unexpected and I'll teach you how to plan, set goals, and manager your job search.
Quick-Start Recruiter Training: Audio Boot Camp for Rookies
A powerful, hands-on audio training program that teaches new recruiters their first and most important skills. For FAST results, this program is a must! Three-hour audio program includes: DISK ONE - How to Earn the Most Money in the Least Amount of Time o Selling the Value of Your Service - Daily Telephone Time - Industry Terminology - The Life Cycle of a Placement - Quick-Start Business Strategy - Insider Tips for Owners DISK TWO - Recruiting, Screening and Selecting Candidates - Thriving in the Resume Culture - How to Use Applications and Data Sheets - Qualifying the Candidate - 10 Sources of Candidates - Cold Calling Strategies - How to Handle Common Objections - Getting Past Gatekeepers and Firewalls DISK THREE - The Art and Science of Job Orders - Finding Your Niche in the Employment Pyramid - What Makes a Good-Money Customer? - How to Write Top-Quality Job Orders - Assessing Risk and Reward - Negotiating Tactics - Fee Agreements and Employment Guarantees - How to Work with the HR Staff DISK FOUR - Accelerated Business Development - The Service Call Presentation - How to Design a Marketing Script - Universal Qualities of an MPA - How to Find and Screen Marketable Candidates - Fast and Effective Reference Checking - How to Navigate Both a "Yes" and a "No" - Your Roadmap for the Future BONUS CD - Recruiting Forms, Contracts and Worksheets - Job Search Application - Candidate Data Sheet - Job Order Form - Reference Check Worksheet - Candidate Marketing Log - Search Log - Fee Agreement Letters [All documents in MS Word format]